Using Social Media to Build Relationships That Make a Difference: 10 Links to Get Your Nonprofit Started

Contributed by Jessica Diaz Creator of  Wideeyed City

A few weeks ago the Miami Herald released an article about a documentary, “Connect with Me” by Scherazade Daruvalla King, which examines how social media affects relationships.  The film, presented by the nonprofit AmplifyMe, explores both the negative and positive changes this popular form of communication has had on our society.  While there are certainly many pros and cons, social media has great potential and many nonprofits are currently making this powerful tool work to their advantage. They are using it to build relationships with current and potential supporters.  

As Daniella Levine, Catalyst Miami’s President/CEO, stated “The net gain is that there is so much more information to share, so many more opportunities to connect with different people and different ideas, and to spark change in a positive way.” Through Facebook, Twitter and blogging, Catalyst Miami is embracing and promoting the use of social media to encourage civic leadership and spark change.

Inspired by the article, I began searching for tips and ideas on how to use social media to build relationships that will make a difference.  There are many articles out there, but here are just a few to get you started. Remember the key is to enhance, not replace relationships. Enjoy!

1.       Unique Content: The Key to Online Relationship Building, Social Media and SEO

Measuring Success

2.       Young People, Social Media, and the Changing Relationship Between Foundations and the Nonprofits They Support

3.       9 Ways To Use Social Media To Build Relationships

4.       Measuring the Return on Relationship

5.      Social Media is About Building Relationships

6.      Social Media Relationships 101

7.      Relationships 101 | Let the Games Begin

8.      The Science of Building Trust With Social Media

9.      20 Ways Social Media Can Help Nonprofits Build Relationships

1.   The Dragonfly Effect: 4 Principles of Engagement

1.   4 Ways Social Media is Changing the Non-Profit World

1.   Are You Using Social Media To Broadcast or Engage?